08 Jan, 2010
Key Issues for great conversion
Posted by: admin In: Affiliate marketing|Email Marketing|Offline marketing|Pay Per Click|SEO|Uncategorized
What are the aspects of my site that are affecting my conversion?
There are a number of key issues to converting customers on your ecommerce site:
- Traffic – the RIGHT CUSTOMERS in enough volume.
- PRICE ( including shipping costs)
- STOCK availability – if drop-shipping or outsourcing you should show stock in the warehouse or don’t show stock levels at all…
- Store design and usability/customer confidence
If the price is right, stock is available, and the site has a professional design then it is all about traffic:
Just as a reminder – the Main sources of traffic for your site:
- Organic search – all about rankings getting the right positions on the right keywords
- Pay per click – prioritise what you spend, filter your keywords by performance indicators like conversion rate or clickthrough rate
- Email campaigns
- Offline activity
If you go through the above on your site and carefully address the site issues and pricing, and then start to generate traffic from the 3 sources above you should start to see better conversions…
