eMedia Marketer

Most people view email signatures as a way to sign off emails and offload a load of legal bunf to prevent you being sued when that thing you said about your boss makes it half way around the world..

However… your email signature can be a really useful and free way of engaging with clients and promoting you online presence.

Here are 5 essential tricks to fully utilise your email signature:

1) Use an html format signature to enhance design and functionality – make sure you present your logo smartly and in the correct format – and host it on your web server so you are not attaching it to the email all the time!!
2) Include your essential contact details including sales and support details – and of course your web address – very important!
3) Add direct links to your website for customer testimonials and news pages ( or the blog if you have one!)
4) Include any awards or recent recommendations.
5) Include the ability for people to follow you on Facebook and Twitter beneath your web URL

Remember you send out loads of email every day – now each mail can be a promotional opportunity for your business. Even if you send on those humorous viral emails, you are now marketing you business – in an inoffensive and informal way..