eMedia Marketer

22 Mar, 2010

Customising Google News for topical RSS feeds

Posted by: admin In: e-PR|SEO

One of the best ways of improving rankings and traffic is to have fresh, original content on your websites. Of course writing original content can be time consuming, unless you have a regular stream of relevant topics to write about. Wouldn’t it be great to have a service that delivered relevant content to your RSS reader everyday so you could pick the best articles to write on! well with a bit of tweaking Google news can provide just that service….

Step 1: Go to news.google.com enter the keyword of the topic you are wanting to receive news on. Press ‘Search News’ The Results are displayed underneath.

Step 2: At the bottom of the page is a link to an RSS version of the results: ‘RSS’ Click on this link and you should be presented with the same results displayed in the RSS reader of your browser (or whatever your default RSS reader has been set to)

Step 3: bookmark this RSS feed to your RSS reader for future use!

Depending on the topic you may want to search for an exact phrase instead of a single word. To search for an exact phrase, include quotation marks around the phrase, for example “My search phrase”

You may also want to include multiple terms. Google allows you to search for multiple items and delivers results into the same custom RSS feed.

To search for multiple items, add the word “OR” between the items, for example: ”Term A” OR “Term B” this delivers any relevant news articles or blog posts that either contain the phrase “Term A” or “Term B”

You can also search for multiple terms in the same result by replacing “AND” instead of “OR”.

These results can be used as a custom RSS feed by clicking on the RSS link as before.

Once your RSS feed is in your reader, you should be able to get customised results every day!

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eMedia Marketer is written by online marketer Roger Peatling from Surrey UK. With a background spanning 18 years in the digital Media industry Roger is a bit of an old goat when it comes to digital media... Read more here...



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